Whether it's a small bistro on the corner or a large restaurant in a trendy location: competition in the gastronomy sector is increasing more and more - and is increasingly shifting to the digital space. In order to remain competitive in the future, owners of full-service restaurants will also have to develop new sales channels. For them, but also for smaller providers, the ghost kitchen (also known as ghost restaurant) represents an interesting business model, in which set-up costs and other expenses are significantly lower than for a classic restaurant.
In this guide, we will show you what ghost kitchens are and why the model is excellent as an additional mainstay for gastro businesses. Learn more about the advantages of ghost kitchens and about different implementations. In addition, you will find 7 interesting tips to help your Ghost Kitchen gain more visibility and success.